Ezra Shaw / Getty Images
Photo: Ezra Shaw / Getty Images

Even before the new NBA champion, Cleveland Cavaliers show off the trophy at Wednesday’s victory parade, the city is basking in the championship glory as fans normally do.

But for Cleveland, they’ve waited for 52 years to celebrate a sporting success of any nature, so they are going to enjoy this moment for as long as it takes.

And the stuff going on in Cleveland is truly spectacular.

Classic Tattoo, a parlour in Willoughby, Ohio, which is about half an hour outside of Cleveland took to their Facebook page to announce that they were doing free Cavaliers tattoos.

yHDWXEAkADgsBut very quickly, the parlour had 150 fans lined up and ready to get their free Cavs tattoos inked on. Leaving them no choice but to limit the number of people coming into the store. And the line got a little rowdy as well.

And for the more traditional fans in Cleveland, they have been purchasing Cavaliers championship gear in record numbers.


Officials with Fanatics, the nation’s largest online seller of sports merchandise that also runs the NBA Store in Manhattan and the league’s official shop online, say Cavaliers fans bought twice as much championship gear in the 24 hours after winning the title than Golden State Warriors fans purchased in the same post-championship period when they beat Cleveland last year.

Fans flocked to Cleveland-based T-shirt company Fresh Brewed Tees, which set an all-time sales record for all vendors at Cleveland Hopkins Airport. Fresh Brewed Tees.

In fact, Fanatics sales numbers indicate that Cavaliers fans purchased more gear less than two days after winning the title than Warriors fans did in a full week’s time in 2015.

“The response to the Cavaliers winning their first NBA title, and the city taking home their first championship in 52 years, has been overwhelming, both inside of Ohio and around the entire country,” said Jack Boyle, president of merchandising for Fanatics. “When you combine the global star power of LeBron and what he has meant to his city with the thrilling 3-1 [series] comeback, the nation was glued to this series and they are responding by purchasing more championship gear than any other NBA Finals in history.”

Cleveland-based T-shirt company Fresh Brewed Tees set an all-time sales record for all vendors at Cleveland Hopkins Airport, according to company founder Tony Madalone.

“We’ve done six figures in sales since the game ended,” Madalone said. “We saw similar demand to when LeBron came home. But this will be much longer and sustainable.”

Oh, and there’s the small matter of the victory parade.