Cleveland Cavaliers head coach Kenny Atkinson has expressed his enthusiasm for the NBA expanding into Europe. Having spent part of his coaching career overseas, Atkinson believes bringing NBA teams to European cities would elevate the league’s global impact.
Speaking to Tim Booth of the Seattle Times, Atkinson shared his perspective on the idea of European expansion. “I’m more of a romantic,” he said. “I know how great FIBA basketball and international basketball (is). I’d just love one day to go play an NBA team in Madrid or an NBA team in Paris.”
Atkinson’s comments come as the NBA is actively exploring expansion into Europe. Reports suggest that the league is targeting Real Madrid and Manchester City as potential franchise partners.
Real Madrid, an 11-time EuroLeague champion, has yet to commit to another 10-year EuroLeague agreement. This hesitation has fueled speculation about the club’s potential interest in joining an NBA-backed European league.
Meanwhile, Manchester City, with its strong financial backing and the newly built Co-Op Live arena, is seen as a viable option for an NBA expansion franchise in England. The NBA is also considering partnerships with other major European soccer clubs, such as Paris Saint-Germain, to establish new basketball teams.
The proposed European expansion would involve a 10-team league focusing on financial stability and media rights. If approved, the earliest possible launch would be the 2026-27 season.
NBA Commissioner Adam Silver has been actively involved in discussions, meeting with potential teams, media partners, and sponsors. However, the plan still requires approval from the league’s 30 team owners.
Domestically, the NBA is also considering expansion in Seattle, Las Vegas, and Mexico City. Seattle and Las Vegas are currently viewed as the frontrunners.
Seattle has been without an NBA team since the SuperSonics relocated to Oklahoma City in 2008. The city’s growing tech industry and the Climate Pledge Arena make it a strong candidate for a return.
Las Vegas, which has become a major sports destination, has hosted the NBA’s Summer League and the in-season tournament’s championship rounds. The city is expected to be awarded a franchise when the league expands.
Mexico City remains a long-term possibility due to its market size and history of hosting NBA games. However, logistical and economic challenges could delay its inclusion.
With both domestic and international expansion on the table, the NBA’s future could include a presence in Europe. If that happens, Atkinson may one day see his dream become reality.
