A Global Celebration
- The 2024 NBA Finals presented by YouTube TV will reach fans in 214 countries and territories in 60 languages on their televisions, computers, mobile devices and tablets.
- Thirteen international television, digital and radio networks will provide live on-site commentary – from countries and regions including Brazil, the Balkans, China, France, Latin America and Spain – and the league and its partners will deliver in-language commentary and locally relevant Finals programming to fans around the world.
- There will be league-organized watch parties in Brazil, Canada, Colombia, the Dominican Republic, Japan, Kenya, Mexico, Nigeria, Singapore and South Africa, most of which will have NBA legends in attendance to interact with fans and conduct youth basketball clinics.
International Players
- There are a Finals-record 13 international players on the Celtics and Mavericks, surpassing the previous record of 10 set in 2013 by the San Antonio Spurs and the Miami Heat. The international players in this series are from Australia, Canada, the Dominican Republic, Germany, Latvia, Portugal, Slovenia and Ukraine.
- Boston Celtics: Oshae Brissett (Canada), Al Horford (Dominican Republic), Svi Mykhailiuk (Ukraine), Kristaps Porziņģis (Latvia) and Neemias Queta (Portugal).
- Dallas Mavericks: Luka Dončić (Slovenia), Danté Exum (Australia), Josh Green (Australia; BWB Global 2018), Kyrie Irving (Australia), Maxi Kleber (Germany), AJ Lawson (Canada; BWB Americas 2017; BWB Global 2018), Dwight Powell (Canada) and Olivier-Maxence Prosper (Canada; BWB Americas 2019; BWB Global 2020; NBA Academy Latin America).
Global Reach of the NBA
- The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all league, team and player platforms, nearly 75% of whom are from outside the U.S.
- Opening-night rosters this season featured a record 125 international players from 40 countries, including the three players who have combined to win the last six Kia NBA MVP awards: Nikola Jokić (DEN; Serbia), Joel Embiid (PHI; Cameroon; BWB Africa 2011) and Giannis Antetokounmpo (MIL; Greece; ties to Nigeria).
- The 2023-24 NBA season was the league’s most-watched globally in five years and generated several international viewership and consumption milestones, including:
- Roughly 75% of NBA game telecast consumption came from outside the U.S.
- A record 26 billion video views globally across NBA Social and the NBA App, including a record of more than 1 billion views across the league’s social and digital platforms in Europe and the Middle East.
- The highest average League Pass viewership ever in Asia-Pacific.
- Record total hours watched on measured streaming platforms in Brazil and Mexico.
- Triple-digit growth in impressions, followers and video views on NBA Canada’s social media channels.
- A 41% increase in average viewership of live game telecasts in Africa.
