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Reigning NBA champion and two-time league MVP Nikola Jokic has parted ways with sportswear giant Nike, opting for a new alliance with the Chinese brand 361.

Jokic, the current Finals MVP, has officially inked a multi-year signature shoe deal with 361, marking a significant move that positions him as a prominent global ambassador for the rising Chinese athletic brand, according to Nick DePaula.

The partnership aims to leverage Jokic’s star power to elevate 361’s status on the global stage.