PARIS, Oct. 16, 2023– The National Basketball Association (NBA) and Revolut, a global financial superapp with more than 30 million customers worldwide, today announced a collaboration that makes Revolut the presenting partner of The NBA Paris Game 2024, which will feature the Brooklyn Nets and the Cleveland Cavaliers playing the league’s third regular-season game in Paris at the Accor Arena on Thursday, Jan. 11, 2024, at 8 p.m. CET. The agreement also makes Revolut the official money management partner of the NBA in France, Germany, Ireland, Spain, and the UK.
Revolut customers in France, Germany, Ireland, Spain, and the UK who register at revolut.onelink.me/z4lF/nbagb will get exclusive access to the first ticket pre-sale, which will begin Monday, Nov. 6 at 12:00 p.m. CET in advance of tickets going on general sale Thursday, Nov. 9 at 12:00 p.m. CET.
In addition to the chance for Revolut customers to buy tickets to the game through a pre-sale, Revolut will also offer its customers other NBA experiences, including merchandising discounts, access to experiences, and more. Fans attending the game will get the chance to engage with the Revolut brand and win NBA and Revolut prizes. Revolut will also activate at NBA House, a free, interactive fan event that will be held in Paris in conjunction with the game. The league will announce additional information about NBA House in the coming months.
“We are thrilled to announce our first-ever marketing partnership with the NBA,” said Antoine le Nel, Vice President Growth & Partner at Revolut. “Basketball is a worldwide phenomenon, and the league’s unmatched popularity perfectly aligns with our mission to build the first truly global bank, and to connect all people around the world. Revolut is looking at expanding its footprint within the sports industry, and we see this collaboration with the NBA as a fantastic opportunity to blend the realms of finance and sports, providing fans with unique experiences, exclusive benefits, and seamless solutions to enhance their connection with the game they love.”
“We are excited to welcome Revolut to the NBA family ahead of our third regular-season game in Paris,” said NBA Europe and Middle East Vice President, New Business Ventures & Global Partnerships, Dina Ahmad. “There is incredible momentum around basketball and the NBA in France, and we look forward to working with Revolut to further engage fans around the game in January and beyond.”
Brooklyn has made five consecutive playoff appearances and currently features 2021-22 Kia NBA All-Defensive First Team and 2023 USA Basketball Men’s National Team member Mikal Bridges, 2023 USA Basketball Men’s National Team member Cam Johnson, and three-time NBA All-Star Ben Simmons.
Cleveland currently features four-time NBA All-Star Donovan Mitchell, 2022 NBA All-Stars Jarrett Allen and Darius Garland, and 2022-23 Kia NBA All-Defensive First Team member Evan Mobley. The Cavaliers won their first NBA championship in 2016 and made four consecutive NBA Finals appearances from 2015 to 2018.
Additionally, there will be a second opportunity to purchase pre-sale tickets for NBA ID members on Wednesday, Nov. 8, before tickets go on general sale on Nov. 9. Special ticket packages offering premium access, VIP experiences, hospitality and local hotel accommodations are currently available for purchase at https://nbaexperiences.com/nba-paris-games-2024.
The NBA Paris Game 2024 presented by Revolut will air live on beIN SPORTS, Canal+ and NBA League Pass, the league’s premium live game subscription service available on the NBA App, reaching fans in more than 200 countries and territories on television, digital media, and social media. In addition to The NBA Paris Game 2024 presented by Revolut and NBA House, the league and its partners will conduct NBA Cares community outreach initiatives and Jr. NBA youth basketball development programming that will bring the NBA experience to fans in the French capital.
The NBA Paris Game 2024 presented by Revolut will be supported by a roster of marketing partners, including 2K, Foot Locker, Gatorade, hotels.com, La Française des Jeux, Nike and Tissot.
There have been more NBA players from France than from any other country outside North America, including 2023 No. 1 overall draft pick Victor Wembanyama (San Antonio Spurs). Live NBA games and programming air in France on beIN SPORTS and NBA League Pass, including more than 40 weekend games in primetime during the 2023-24 NBA season as part of the league’s “NBA Saturdays and NBA Sundays” primetime initiative.
Fans in France can find more NBA information at NBA.com/France, the league’s official online destination in France hosted on beINSports.com, as well as on Facebook (NBA France), X (@NBAFrance), Instagram (NBAEurope) and by downloading the NBA App. Fans in France can also purchase the latest NBA merchandise at the NBA Store in Paris and at NBAStore.eu.
