Hong Kong SAR, February 28, 2023 –East Asia Super League (EASL) Champions Week is set to tip-off on March 1 and the games are set to be the highlight of the year for professional basketball fans in the region with exciting match-ups from the best teams of the best leagues, featuring local heroes in primetime, with broadcast coverage on 22 outlets and over 40 media from around Asia in attendance.
EASL is proud to announce its newest partner, Otsuka Pharmaceutical Co., as a sponsor of EASL Champions Week. The partnership represents EASL’s continued efforts to offer commercial partners a premium exposure platform and a channel to connect with fans.
“We are thrilled to welcome Otsuka Pharmaceutical as our newest partner for EASL Champions Week 2023,” said EASL CEO, Matt Beyer. “Their support enables us to touch the hearts of fans in our region with top-tier basketball and moving narratives around the game.”
EASL Champions Week will also have an elite 50-person film crew led by award-winning Korean director John H. Lee, Korean reality series production company IGNITE! Studio, former head of CAA China Jonah Greenberg’s Salty Pictures, Steve Nash’s CTRL Media and Marc Iserlis’ Third Culture Co., on site producing the EASL reality series. It will focus on behind-the-scenes, humanistic narratives around the game.
“We are excited to work with EASL to produce engaging and captivating stories that showcase the passion and hard work that go into becoming an elite player,” said NBA Legend Steve Nash. “This series will give fans an exclusive behind-the-scenes taste of the joy, pain, fun, successes and failures that come with being a pro.”
For fans that are watching the games live in Japan and want to take home a piece of the action, there will also be EASL-produced limited edition Utsunomiya and Okinawa-themed merchandise for sale on site. For more information on EASL Champions Week merchandise, please visit https://www.instagram.com/p/CpKTNmfvFuZ/ and other EASL social media channels.
EASL will hold a news conference at 11 a.m. China and Philippines time / 12 p.m. Japan and Korea time on March 1 to officially tip-off the competitions that will be livestreamed on EASL social media platforms. EASL CEO Matt Beyer will welcome fans, teams and media to EASL Champions Week, and the captains of each participating team will speak and pose for photo and video ops.
Game 1 of EASL Champions Week will feature the Taipei Fubon Braves versus Anyang KGC. For more information on the EASL Champions Week schedule, please visit: https://www.easl.basketball/news/east-asia-super-league-reveals-easl-champions-week-matchups-and-game-schedule.
For more information on EASL Champions Week, please visit https://www.EASL.basketball or EASL social media channels.