WHAT: (Salt Lake City, UT) — On Friday, February 17, adidas Basketball kicked off All Star Weekend with an immersive exhibition at Venue 6SIX9 celebrating the future of the brand and release of the latest Chapter 02 collection. Centered around Remember The Why, the evening displayed the brand’s vision focused on reigniting the passion for the game and the future of basketball through bold simplicity and intentional design.
Guests mingled with Donovan Mitchell, Anthony Edwards, Jalen Williams, Candace Parker, Damian Lillard and other all-stars from the adidas Basketball family and received up-close looks of The 2023 Collection: Chapter 02 along with exclusive first glimpses at unreleased footwear and apparel from the brand.
WHO: Simu Liu, Hassan Minhaj, Donovan Mitchell, Damian Lillard, Jalen Williams, Candace Parker, Anthony Edwards, Evan Mobley, Kahleah Copper, Nneka Ogwumike, Chiney Ogwumike, Walker Kessler, Sharife Cooper, Isaiah Mobley, Speedy Morman, Josiah Johnson, Shams Charania, Benn Mathurin, Keegan Murray, Baron Davis, Zaza Pachulia.
WHERE: Venue 6SIX9 in Salt Lake City
WHEN: Friday, February 17, 2023