Retired NBA player-turned-TNT analyst Shaquille O’Neal will forever be one of the most lovable and iconic figures in culture. The man has done it all. NBA legend, video games, rapper, police officer, actor, and sports analyst.

One of the areas of his career that are most interesting to us as sneakerheads, is his Reebok Shaq Attaq line. Something that was a big deal if you grew back in the early 90s.

In this video, we’re not only going to be taking a look at Shaq’s long sneaker legacy but also at how he purposely initiated the “fall” for Shaq shoes by making them cheaper and accessible to kids: