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Crypto trading platform Voyager Digital has inked a deal with the Dallas Mavericks aiming to make crypto more accessible through fan engagement and other educational programs, via Cointelegraph.

“This partnership gives us the opportunity to educate people all over the world on ways to use crypto in their everyday lives,” said Voyager Digital co-founder and CEO Steve Ehrlich. “We want to help people learn alternate ways to grow their wealth to achieve true financial freedom and build intergenerational wealth through crypto. We found a great partner to do this within the Mavs and their owner, Mark Cuban, who is already deeply involved in the space.”