Russell Westbrook
Feb 8, 2016; Phoenix, AZ, USA; Oklahoma City Thunder guard Russell Westbrook (0) smiles on the court in the game against the Phoenix Suns at Talking Stick Resort Arena. Oklahoma City won 122- 106. Mandatory Credit: Jennifer Stewart-USA TODAY Sports

Reigning NBA MVP Russell Westbrook will be inking a 10-year extension with Nike’s Jordan Brand, in a report first broken by ESPN.

Westbrook’s deal will be the most lucrative total endorsement deal for a Jordan athlete to date, according to industry sources that reported to ESPN.

Russell Westbrook wearing the “Why Not” Jordan 31, the more noted colourway during his MVP season

The 28-year-old rocked Nike sneakers during his first four years in the NBA, before the company signed him with Jordan, to have a dual-brand presence alongside Nike signature athlete and then-team-mate Kevin Durant.

Since wearing Jordans, Westbrook has been firmly established as the brand’s signature athlete and wore the 31s for his MVP season. The latest signature shoe, the Jordan 32 has been modelled on the Thunder guard.