Rick Ross believes LeBron James should return to the Miami Heat, but not just because of basketball.
Speaking with TMZ Sports, the rapper and longtime Heat supporter argued that Miami would offer the best opportunities for James to continue expanding his business empire as he weighs his next NBA destination.
“I’m talking from a boss’s perspective,” Ross said. “The boss move is for LeBron to come to Miami where the most billionaires are at. Because of his brand. You got to feed the other 30 businesses that Bron has created.”
He emphasized that his opinion has nothing to do with criticizing Cleveland, which is considered one of the leading contenders to sign James.
“Cleveland, I just left Cleveland two days ago. Amazing city. We had an amazing pool party. But it ain’t nothing like Miami,” Ross said.
According to Ross, the bigger picture goes beyond championships and individual accomplishments.
“This is about business, guys. I know you guys who are still fascinated, who want to see him jump from the free throw line and dunk. No, I want to see him make some of the biggest empires and put his logos on some of those new big buildings downtown in Miami. And do more business with the billionaires that’s down there.”
Ross concluded by saying Miami’s business environment gives James a greater opportunity to build wealth.
“I’m sure there’s more billionaires in Miami than it is in Cleveland. So it’s a lot of money to get. And what y’all want to do? Watch Brian get more money on, right? Right?”
Rick Ross Advises LeBron James To Sign W/ Heat, If It Makes Dollars, It Makes Sense! https://t.co/K1CleXLvzT
— TMZ Sports (@TMZ_Sports) July 16, 2026
