The 2025-26 EuroLeague Regular Season did not just grow. It reset the league’s standard across television, digital reach and live attendance, setting records that underline how far the competition has expanded.
Across the full regular season, EuroLeague reached 508.17 million in total TV audience and crossed 1.4 billion social media video views for the first time, the league announced. It also drew 3,251,706 spectators into arenas, the highest attendance total in league history.
The TV numbers show how wide the growth has become. During the first 25 rounds alone, global TV viewership reached 122.8 million live and delayed viewers, an 82% jump from the same stretch last season.
Several major markets helped drive that surge. The Balkans posted a 103% increase, while Italy rose 77% and Israel climbed 76%, with France, Turkey and Spain also adding meaningful growth.
EuroLeague’s digital footprint grew just as aggressively. The league and its clubs reached a combined 47.1 million followers, while EuroLeague-owned platforms produced 1.49 billion video views and more than 3 billion impressions.
That growth has not happened in isolation. Since the 2021-22 regular season, EuroLeague-owned platforms have delivered double- and triple-digit increases across every major performance category, including a 1,067% jump in video views and an 80% rise in total followers.
The in-arena number tells the same story. The season’s 3.25 million attendance mark came even with several clubs forced to relocate games, reduce capacity or play behind closed doors in some cases.
On the floor, the regular season standings reflected how tight the race remained at the top. Olympiacos finished first at 26-12, followed by Valencia, Real Madrid, Fenerbahce and Zalgiris, while the middle of the table produced the play-in mix that keeps the league format competitive until the end.
