Corendon Airlines and Turkish basketball powerhouse Anadolu Efes have launched a unique safety instructions video, bringing humor and basketball energy to the usually routine in-flight safety demonstration.
Marking the fifth consecutive year of their partnership, the two brands collaborated with 12 Creative Agency to produce a basketball-themed safety video, which is now available on their social media platforms.
The video stars Anadolu Efes captain Shane Larkin and teammates Salih Altuntas, Ercan Osmani, Derek Willis, Erkan Yilmaz, Vincent Poirier, Darius Thompson, Daniel Oturu, and Jordan Nwora, as well as head coach Tomislav Mijatovic and Anadolu Efes’ popular mascot, Caylak.
Together with a Corendon Airlines cabin crew supervisor, the players and mascot showcase the safety instructions in a way that mirrors the spirit and excitement of basketball.
Throughout the video, standard safety instructions are reimagined with a creative twist. Coach Mijatovic can be seen directing the players using basketball “safety tactics,” while mascot Caylak humorously mimics the cabin crew supervisor’s actions. This playful adaptation infuses the safety guidelines with energy, making the instructions both informative and entertaining for passengers and fans alike.
As Corendon Airlines and Anadolu Efes look to strengthen their brand presence, this innovative approach to in-flight safety messaging reflects both companies’ commitment to providing memorable experiences. In addition to being entertaining, the video reinforces the critical nature of safety procedures by presenting them in a visually engaging format.
