Photo: Courtesy of EuroLeague

The three-year deal aims to protect players with equipment to prevent and heal injuries

Euroleague Basketball is pleased to announce that McDavid has become its Official Sports Protection and Sports Medical Partner. Having signed a three-year contract that includes the remainder of the 2024-25 season, McDavid will provide support to players, trainers and staff in the Turkish Airlines EuroLeague and the BKT EuroCup.

Thanks to this partnership, the broader market will be able to benefit from high-performance official Euroleague Basketball products which are available to players worldwide. McDavid will engage with fans, supporters and athletes through special activations and events, solidifying its position as the Official Sports Protection and Sports Medical Partner of Euroleague Basketball.

“The health and safety of our athletes is a key factor of Euroleague Basketball’s philosophy and we are very proud to team up with McDavid, the global leader in unique and innovative protective and compression apparel,” stated Gawain Davies, Euroleague Basketball Senior Director, Corporate Partnerships & Licensing.

Patrick Cloots, the Senior Vice President International and CEO of United Sports Brands Europe, emphasized McDavid’s commitment to athlete welfare: “At McDavid, our priority is the well-being of the athletes. Our advanced compression products and innovative HEX™ protective gear are designed to ensure the athlete can perform at their peak. In the end, it’s the player that creates the show and we’re trying to make sure that the show can go on.”

McDavid’s campaign “Protect Your Body” sums up its mission, which should prove to be of great benefit to the clubs competing in the two top basketball competitions on the old continent, the Turkish Airlines EuroLeague and the BKT EuroCup.

Source: EuroLeague Press Release