The NBA’s In-Season Tournament, introduced this year without a lead sponsor, is on the verge of securing a significant sponsorship deal, potentially boosting future profits.
Despite not securing sponsorship money for the inaugural tournament, the league remains optimistic about the financial prospects tied to the tournament.
The tournament, met with initial doubts, has proven successful, injecting excitement into the early stages of the NBA season.
A tested and successful product becomes more appealing to potential sponsors, paving the way for increased revenue through a sponsorship deal.
According to Tom Friend of Sports Business Journal, “One league source said that the deal for a lead sponsor is essentially done, while others say the i’s won’t be dotted until the new year or perhaps until next year’s IST media package crystalizes.”
Friend added, “A top NBA executive would only say, ‘There’ll be some additional announcements, but our expectation is that our global marketing partners are going to rally to this property.'”
