The NBA is reportedly targeting to deliver a big-time haul in earning money for its upcoming new television deal.
In a report by Sports Business Journal, the league is in “high hopes for squeezing far more money out of media outlets in negotiations for future TV broadcast rights” and looking to triple their revenue if compared to their current ties with both ESPN and TNT.
The NBA has “high hopes for squeezing far more money out of media outlets in negotiations for future TV broadcast rights,” in part because tech giants including Amazon and Google have “told the league of their interest in streaming the games,” according to Sahil Patel of THE INFORMATION. Sources said that the league “wants to triple its current revenue from TV deals.”
With Amazon expressing its interest to stream NBA games, they meanwhile made it known that they have no intention to deliver an overpay to have access to the league television package.
Despite this, the NBA is confident it to land the deal they desire as the league “draws a younger, more diverse audience spread out across 260 nights per year.”
The television rights contract between the NBA and ESPN/TNT is set to expire in the aftermath of the 2024-25 season. Both companies are slated to pay a full $24 billion.