Bryce James, the youngest son of LeBron James, recently signed an NIL (name, image, likeness) contract with Klutch Sports, the agency that represents his father.
The 15-year-old joined his older brother, Bronny, who has already signed such contract in the past. For the Lakers superstar it is a good thing.
“It’s just the times we live in,” the four-time NBA champion said. “They have a following. Being able to be yourself and take advantage of yourself and your likeness and have someone not be able to take advantage of you – be able to own your name and likeness is something that’s pretty cool.”
