Sports betting sites, like online casinos, take inspiration from sports icons to stay current and popular. Whether its themes based on basketball, football, rugby or much-loved sports personalities, these gambling web giants are full of ideas.

Enjoyed by a variety of sports teams, bookmakers are often a first choice as sponsors. In the UK and other countries in Europe, almost half of the league’s football teams are affiliated with online bookmakers. Those chosen are often the big names in betting, such as Sky Games, or Lately, the Poker Stars site (including betting and casino games) has become one of the NBA’s official sponsors.

Armed with big budgets to increase their betting audience, these bookmakers even offer, via their web platforms, sports-inspired slots machines. Including plenty of impressive basketball-themed slots.

Bookmakers and online casinos – sports-themed slot machines

Beyond classic betting at national and international tournaments, bookmakers also provide spaces dedicated to all kinds of games. This includes online slot machines, some of which are, unsurprisingly, linked to basketball.

Sports fans and gamblers – are they the same?

It depends. A lot of sports aficionados are not necessarily bettors. Bettors, on the other hand, are normally sports fans. There aren’t any exact figures, except in countries where agencies maintain accurate statistics on this subject. In England, for example, more than 35% of sports fans bet on their favorite teams. On the other hand, in Italy, a country known for being dedicated to football, fans and bettors represent more than 50% of the market. There are a huge number of people betting, but market shares vary according to the culture of each region. For example, in Canada, online betting is mostly focused on hockey, and there’s virtually no market when it comes to football.

Gambling – links between betting and casino sites

After observing the most popular online betting sites, it’s clear that these online platforms are linked to the same operators. You can tell by checking out the “Contact” and “About” pages. Unlike local businesses that need to stand out from each other when it comes to gambling, on the internet it’s a different story. The big bookmakers are also at the head of virtual casinos! In Canada alone, the most popular online casinos are often those owned by the bookmakers. On OCP’s guide, a Canadian online casino audit site, more than half of their listed virtual casinos belong to bookmakers. With that in mind, it’s easier to understand how bookmakers often manage to become official sponsors of prestigious sports teams. Managed business volumes, a large part of which comes from online slots machines, by these groups allow them to be placed in the list of the largest sponsors in the world of sport.

The NBA – Sponsored by The Stars Group

Gambling’s Canadian group, The Stars Group (Poker and Casino Stars) is about to become the favorite place to bet online in the US. Even if each US State strictly manages betting on the Internet, The Stars Group has managed to move to New Jersey.

FYI, New Jersey is one of the only states in the US that authorizes online gambling. New Jersey NBA fans can bet on their favorite basketball teams online. Furthermore, you can even bet on slots machines via The Stars Group’s approved platform. Most online gambling sites now tend to become multi-domain gaming centers. Betting, casino games and even poker are often all offered at the same web address.