Cleveland Cavaliers superstar LeBron James has never been the most social of people as Playoff season draws nearer.
Just ask the Cleveland Cavaliers’ social media team.
James has unfollowed the Cavaliers as well as major media outlets, including the Associated Press and ESPN on Twitter as he gets ready for the post-season, which the Cavs have qualified for.
According to a source close to James who discussed the matter with him Monday night, that’s not why James unfollowed the Cavs. He did it as part of his process to prepare for the playoffs.
There is precedence for this. James puts away all forms of social media once the playoffs begin, to cut all distractions and sharpen his own focus on the task ahead. He calls it Zero Dark 23. He did it last year.
James’ unfollowing of the Cavs was sort of a preamble, the source said. He’s starting to pare down some of the “noise” without shutting off his account entirely.
James unfollowed 14 accounts recently – he’s down to 153 from 167. According to the source close to James, most were NBA media types and basketball-related accounts.