The EuroLeague is set to welcome Dubai BC next season, marking a significant expansion into the Middle East. The move aligns with the league’s efforts to secure its future amid competition from the NBA and FIBA, who are reportedly exploring the launch of a new basketball league in Europe.
Matteo Andreani of Basket Inside reported that Dubai BC will officially join the EuroLeague for the 2025-26 season. Virtus Bologna owner Massimo Zanetti confirmed the development, highlighting a multiyear agreement between the EuroLeague and Dubai.
Dubai BC has also made aggressive moves in the player market, with reported interest in signing top-tier talent such as Vasilije Micic and TJ Shorts. The Emirati club, currently competing in the ABA League, has demonstrated its commitment to building a competitive roster ahead of its EuroLeague debut.
The club has already established itself as a strong force in the Adriatic League, sitting third in the standings behind EuroLeague side Partizan Belgrade and Buducnost. Dubai BC plays its home games at the 17,000-seat Coca-Cola Arena, further emphasizing its ambition to compete at the highest level.
In a related development, the EuroLeague is offering three-year licenses to Virtus Bologna, Partizan Belgrade, and Crvena Zvezda. Both Serbian teams are fighting for a playoff spot this season, with Crvena Zvezda (18-14) currently in ninth place and Partizan (16-16) in 11th. Virtus is 17th in with eight wins in 32 games.
The EuroLeague’s decision to expand to Dubai follows a broader strategy to strengthen its presence beyond traditional European markets. The league is also set to hold its Final Four at Etihad Arena in Abu Dhabi, marking the first time the event will take place outside of Europe.
Dubai BC’s inclusion comes with financial incentives for participating teams, as the Emirati organization reportedly provides €2.5 million annually to the Adriatic League while covering all travel expenses. This financial backing could provide a competitive edge as the club prepares for its EuroLeague journey.
EuroLeague officials have yet to release an official statement, but Dubai’s addition signals a shift in European basketball. The move strengthens the league’s commercial reach and global appeal at a time when competition from the NBA’s rumored European venture looms.
