There has always been a connection between sportsbooks and professional sports leagues as both parties appear to go hand in hand. However, professional partnerships have become prevalent in recent times with prominent sportsbooks often having their names attached to major leagues.
The NBA has joined this trend by establishing collaborations with various sportsbooks. With the NBA already considered one of the most popular sports leagues globally, these partnerships have expanded the reach of sports betting.
This article will examine the top sports betting apps that have partnered with the NBA, and we will also highlight the benefits they bring to basketball enthusiasts.
- PointsBet
Already considered one of the biggest names in the sports betting industry, PointsBet secured its position as an official partner of the NBA, enabling them to utilize official league data and branding.
By incorporating NBA-related content into their platform, PointsBet provides fans with an enhanced betting experienced. They have plenty of interesting features, but their PointsBetting stands out for its uniqueness.
The PointsBetting feature allows users to win or lose more based on the accuracy of their wagers. It is an innovative approach that adds an extra layer of excitement for NBA, amplifying their involvement during games.
- DraftKings
Another prominent sports betting platform, DraftKings is widely considered an innovator in this industry. They partnered with the NBA in 2020 in a collaboration that offers the opportunity to integrate NBA data and branding in its operations
Incorporating NBA-related content and featured on DraftKings can benefit fans by providing a secure and trustworthy platform to engage in betting activities. Their user-friendly interface, extensive market options, and real-time statistics elevate the betting experience to new heights.
- BetMGM
One of the most renowned names in the gambling industry, FanDuel became an official partner of the NBA in 2021. The collaboration gives them access to official league data and branding assets
Given BetMGM’s reputation for combining tradition and innovation, their partnership with the NBA is considered a great match. It reinforces the league’s commitment to embracing technological advancements while also maintaining the integrity of the game.
With this partnership, NBA enthusiasts can enjoy an enhanced overall fan experience on BetMGM. This is possible because of their wide array of betting options, competitive odds, and seamless user-experience.
- FanDuel
FanDuel initially partnered with the NBA in 2014 and expanded the scope of their agreement in 2021. FanDuel is the exclusive presenting partner. Under this expansion, FanDuel is the exclusive presenting partner of the weekly NBABet show.
The collaboration also grants FanDuel access to official NBA data and opens up seemingly endless marketing opportunities. They provide fans with an immense experience that complements the on-court action
The partnership will also exclusively provide NBABet Stream, the NBA’s betting-focused broadcast, on its NBA League Pass service and the NBA TV app.
- William Hill
Widely considered a global brand in the sports betting industry, William Hill has a foothold in plenty of markets worldwide. They partnered with the NBA in 2019, becoming an official sports betting operator.
As part of the agreement, William Hill will have the right to use official NBA betting data and league marks across its mobile platforms and in its sports books throughout the United States.
Additionally, William Hill will be promoted across the NBA’s digital assets including NBA.com, the NBA app, and the NBA’s social media platforms.
Conclusion
The partnership between the NBA and these sports books has revolutionized the relationship between fans and professional basketball. All the sportsbooks listed in this article have elevated the sports betting experience by incorporating innovative features into their platforms.
The partnership with the NBA offers users easy access to the features on these sportsbooks, including their betting bonuses, which are carefully broken down on comparison site Bettingbonus.com.
Most importantly, these collaborations emphasize the commitment to responsible gambling and as the partnerships evolves, the overall fan experience and excitement of the game will continue to extend beyond the courts.
