Daily Gossip, Wednesday 10/6/15

The Cavs are up 2-1 and with the home crowd behind them; LeBron James and company could be on the brink of an NBA title in the early hours of tomorrow morning if they win game four.

AND LEBRON SMELLS BLOOD… 

That’s according to team-mate Kendrick Perkins.

DELLY RELEASED FROM HOSPITAL 

Cleveland’s resident Aussie, Matthew Dellavedova played so hard in game three that he had to go to hospital due to multiple cramps.

But he has been discharged from hospital and is ready for game four, reportedly saying that he doesn’t want his minutes reduced.

The news gets better for the Cavs as Iman Shumpert’s MRI scan on his shoulder showed nothing more than a bruise according to coach David Blatt so he will also feature in game four.

NBA AND NIKE AGREE TO AN EIGHT-YEAR DEAL

Adidas’ reign is over, and Nike has returned to the basketball scene and will be the offical uniform provider on an eight-year deal beginning in 2017.

Via the NBA:

NEW YORK, June 10, 2015 – The National Basketball Association (NBA) and NIKE, Inc. (NIKE) announced today an eight-year global merchandising and marketing partnership that will make NIKE the official oncourt apparel provider beginning with the 2017-18 NBA season.

“This partnership with NIKE represents a new paradigm in the structure of our global merchandising business,” said NBA Commissioner Adam Silver. “As our exclusive oncourt apparel provider, NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.”

NIKE has a rich history of innovating and leading from the front, and has supported some of the greatest former and current NBA and WNBA players. The company has been a global marketing partner of the NBA since 1992 and expands its rights over eight years under the new agreement, where NIKE will become the first NBA apparel partner to have its logo appear on NBA uniforms. NIKE will also have the global rights to design and manufacture authentic and Swingman jerseys as well as oncourt warm-ups and shooting shirts.

“We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only NIKE can,” said NIKE, Inc. President & CEO Mark Parker. “In NIKE, Jordan and Converse we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and NIKE.”

A marketing partner of the WNBA since its inception in 1997, NIKE will now have an expanded presence at WNBA All-Star and other events throughout the season. Also, for the first time, NIKE will become a marketing partner of the NBA Development League (NBA D-League), engaging in seasonlong marketing activities with a major presence during the NBA D-League All-Star Game presented by Kumho Tire and the NBA D-League Showcase presented by Samsung.

In addition, the partnership will activate around several NBA events such as NBA All-Star, NBA Global Games, NBA Draft presented by State Farm, Samsung NBA Summer League and NBA 3X. NIKE will remain the official partner and apparel provider of Basketball without Borders.

NIKE has served as the footwear and exclusive apparel provider of USA Basketball since 2006.

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