U.S. sports have become a multi-billion-dollar spectacle built into American culture, with the top-five franchises bringing in millions of supporters from around the globe. As a result, the world of U.S. sports has witnessed a significant increase in the wearing of sports apparel. But which teams and franchises are cashing in the most on stylish supporter wear?
Through the utilization of social listening data, a new report from The Action Network reveals the top-20 U.S. sports teams with the greatest apparel presence online. By filtering team-specific sports apparel terms used online over the last year, 411,000 posts were analyzed to reveal which team appeared the most.
The Most Fashionable Teams
After ranking all teams in the NFL, NBA, MLB, NHL and MLS, it was discovered that the NFL’s Dallas Cowboys ranked as the most fashionable U.S. sports team, featuring in 16,428 posts over the last year.
Observing the data, the NBA’s Chicago Bulls came out as the second-most fashionable, followed by the L.A. Lakers and Miami Heat. It’s also important to note the NBA was identified as the most popular sports franchise, having 10 of the top-20 teams. This was followed by the NFL, which ranked seven times, and MLB, which ranked three.
While the NHL and MLS did not rank in the top-20, the NHL’s Washington Capitals appeared 36th in the full list while the MLS’ L.A. Galaxy appeared 91st — the highest of each franchise.
The full list and rankings of the top-20 can be seen below:
|Sports Team||Number of Posts||Sports Franchise|
|Los Angeles Lakers||15,493||NBA|
|New York Yankees||9,670||MLB|
|New England Patriots||9,593||NFL|
|Golden State Warriors||7,277||NBA|
|Kansas City Chiefs||6,271||NFL|
|Green Bay Packers||5,599||NFL|
For further information, please visit the site here: https://www.actionnetwork.com/general/the-most-fashionable-sports-franchises-in-the-us