EA7 Emporio Armani becomes global partner of Euroleague Basketball

Euroleague Basketball is proud to announce that Giorgio Armani S.P.A., the iconic Italian fashion house, has renewed its global partnership with the Turkish Airlines Euroleague.

The new agreement will see the brand EA7 Emporio Armani integrated all season long into the competition’s Game of the Week and Final Four platforms, while both organizations work to create projects promoting their common values.

The reaffirmation of their existing relationship assures that EA7 Emporio Armani stands among the industry leaders in the ranks of Euroleague Basketball partners, while the expansion of the terms testifies to the satisfaction both parties derive from pursuing like-minded initiatives together on and off the playing court.

EA7 Emporio Armani and Euroleague Basketball joined together to help make last spring’s Final Four in Milan, the company’s hometown, one of the great sporting events in the city’s history. The Armani Junior Hoops Area was a feature of the Final Four Fan Zone in the city’s emblematic Piazza Duomo. Additionally, the EA7 Platinum Lounge brought a second-to-none experience that juxtaposed the excitement of the Final Four with the very finest in Milanese hospitality for more than 200 Courtside Seat guests.

“The whole world recognizes Giorgio Armani S.P.A. as a symbol of excellence in the fashion and cultural fields,” Roser Queralto, Chief Business Development Officer, said. “We at Euroleague Basketball know there is more than Armani’s elegance to admire after having shared in Milan important moments that touched the lives of children and needy people of that community. To have the Armani name associated again with our Final Four and Game of the Week is just an honor.”