Euroleague Basketball president and CEO Jordi Bertomeu shared the official logo for the 2017 Turkish Airlines EuroLeague Final Four in Istanbul with the attendees of Tuesday’s press conference in the Turkish metropolis.
The specially-designed logo builds on newly-evolved EuroLeague identity and the updating of the standard logo for the Turkish Airlines EuroLeague, which was unveiled last summer as the continent’s premier basketball competition entered a new era with a new competition structure.
The event logo integrates the EuroLeague brand into an imaginary Final Four world that features some of the central elements of basketball, the ball and the video cube, mixing the sport and entertainment angles of the event, while adding a touch of locally flavored elements, including the Istanbul skyline.
Mr. Bertomeu was joined at the dais for the press conference by CEO Mehmet Ali Aydinlar of the Acibadem Healthcare Group, which has become the newest Euroleague Basketball partner and the official medical services provider for the next two Turkish Airlines EuroLeague Final Fours.
