Sports columnist Jason Whitlock has made comments about the NBA’s image and agenda, particularly in relation to Boston Celtics star Jaylen Brown, who was recently named Finals MVP.

Whitlock criticized the NBA for what he perceives as the league’s agenda and narrative, suggesting that players like Brown are strategically elevated.

In a segment on his show Fearless, Whitlock remarked, “What I think mostly is that Jaylen Brown has been anointed and appointed.”

He continued, drawing comparisons to how Chris Paul is portrayed in commercials and media despite not achieving championship success.

“I don’t want to call him a plant, but I will call him a plant to some degree,” Whitlock continued. “Calm down, this is not hate, it’s just speaking factually about what transpires in the NBA.

“Jaylen Brown smells a little bit like Chris Paul for me. Chris Paul was the guy who’s in all these State Farm commercials, Chris Paul is paraded around like he’s Isiah Thomas of this era. No championships, he’s not Isiah Thomas. Chris Paul’s paraded around like he’s a good guy. He’s not a good guy.

“I’m not saying any of these things are true about Jaylen Brown, but I’m telling you the NBA is a narrative/agenda, Black Lives Matter, LGBTQIA+ narrative/agenda organization.”

On X, Whitlock further emphasized his stance, stating, “Jaylen Brown has been anointed and appointed. The NBA is a narrative/agenda organization. He says all the right talking points for the NBA to put him front and center.”

Whitlock’s comments reflect a broader critique of the NBA’s support for controversial movements like Black Lives Matter and LGBTQIA+ rights.

The outspoken columnist has a history of challenging mainstream narratives in sports media, often drawing polarizing reactions from fans and analysts alike.