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    Shai Gilgeous-Alexander poised for signature shoe deal

    Nikola Jokic ditches Nike, signs with 361

    Austin Reaves expands partnership with Rigorer, becomes part owner

    Boston Celtics’ Coach Sam Cassell Partners with Zenni® Optical For Debut...

    Darius Garland inks multi-year New Balance shoe deal

    Austin Reaves reveals his AR1 signature shoes sell out ‘pretty quick’

    adidas Basketball and Anthony Edwards Celebrate Homecoming in Atlanta With Launch...

    Antoine Carr reflects on return of short shorts in NBA

    Luka Doncic lands multi-year extension with Jordan, per report

    Wilt Chamberlain’s 1971-72 Lakers title jersey eyeing a $4M auction record

    adidas signs rookies Gradey Dick and Jalen Hood-Schifino

    LOOK: Kings unveil new set of Association, Icon jersey for 23-24...

    Kyrie Irving reportedly signs sneaker deal with Anta

    Jonathan Isaac to launch apparel company UNITUS

    PUMA announces first European tour featuring NBA star LaMelo Ball: THE...

    D’Angelo Russell channels babushka after Game 6

    Charles Barkley roasts James Harden’s pregame fit

    Sneaker trading app, Tradeblock announces new partnership & investment with NBA...

    Nike Kobe 6 Protro Beats Out Nike PG 6 As Most...

    Game-worn 1998 Finals shoes by Michael Jordan placed for auction

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