London – May 9th, 2023 – Today, sports brand PUMA and its NBA star player LaMelo Ball announce their first European Tour: THE MELO FASTER TOUR. The tour will take place from June 5th to June 9th in four key cities in Europe (Milan, Berlin, Paris, London). Together with PUMA, LaMelo Ball will visit each city for a day, where they will offer the opportunity for fans to immerse themselves in PUMA HOOPS and Melo’s universes, culminating with the London event on Friday June 9th.
The MELO FASTER TOUR showcases the commitment and continued investment the global sports brand has recently done in their basketball division, offering their European consumers a unique opportunity to come face to face with one the NBA’s rising superstars.
DATES OF THE MELO FASTER TOUR
Milan (June 5th)
Berlin (June 6th)
Paris (June 8th)
London (June 9th)
HOW TO ATTEND THE EVENT?
A signup page will be created, where fans will have the opportunity to register themselves and get a chance to be selected (via a lottery system) among the 1000 guests of the event. Keep an eye out for the latest updates on PUMA’s social channels.