NBA All-Star De’Aaron Fox of the Sacramento Kings is reportedly on the verge of finalizing a groundbreaking endorsement deal with Curry Brand, according to information from NBA insider Shams Charania.
This move marks the first time an NBA player joins Stephen Curry’s signature line under the Under Armour brand.
Curry’s standalone venture with Under Armour, Curry Brand, was established in 2020, and it has now secured De’Aaron Fox, one of the league’s premier point guards, as its inaugural endorsement signee.
Fox played a pivotal role in the Kings’ impressive third-place finish in the Western Conference last season.
Interestingly, Sacramento was eliminated in the first round of the playoffs by Curry’s Warriors.
