(PURCHASE, N.Y., Feb. 16, 2023) – As the NBA’s all-time leading scorer, LeBron James is universally known as an iconic athlete but there is so much more to his life. A successful entrepreneur, transformational philanthropist, and family man, LeBron isn’t defined by one title, which is the catalyst for LIFEWTR’s More to Life campaign inspiring others to chase their next chapter. In addition to the digital spot featuring LeBron and his passions, LIFEWTR is awarding More to Life grants to help people and communities who are ready to explore more of what enriches their lives. Through this multi-platform campaign, LIFEWTR is reminding people that when they nurture their whole selves, there is more to experience, more to enjoy, more to achieve – and much more to life.
“This partnership with LIFEWTR is about celebrating community, purpose and creativity, so it’s exciting to see those values come to life in this campaign,” said LeBron James. “The ‘more’ in my life is what drives me – my family, uplifting my community and tapping into those things that bring you joy – all while supporting and inspiring others to do, and be, more along the way.”
“This campaign marks a major milestone for LIFEWTR as the brand embarks on a new journey to show people how we can help them thrive—starting with whole body hydration,” said Emily Boido, Senior Director Marketing, Enhanced Water Brands. “We couldn’t think of a better partner to join us in telling this story than LeBron James. As a multi-talented global icon and mentor to many, he embodies the spirit of the More to Life message which is why we have come together to encourage people to take the time to care for and embrace their many sides, in the hopes to get more out of life.”
LIFEWTR is a premium water brand that’s pH balanced with electrolytes for pure taste, putting the work into every bottle, to help people stay hydrated and ready as they tackle the “more” they are chasing in life – no matter how big or small. The brand’s integrated campaign will give consumers the chance to explore, earn, hydrate, and unlock more.
- THE MORE IN LEBRON’S LIFE: In thenew More to Life ad, viewers see LeBron reflect on the various aspects of life that fulfill him – his family, his community, his love for music and the arts, and being physically active, supported through premium hydration from LIFEWTR.
- MORE TO LIFE GRANTS: LIFEWTR will distribute more than $100,000 in funds to people who want to pursue more in their lives – a passion, purpose, talent, and more – starting with the students at LeBron’s I PROMISE School in Akron, OH. To apply to receive a More to Life grant, people must visit moretolifewtr.com/lifegrants (see rules for details) and share the “more” they want to pursue.
- DRINKING IN MORE HYDRATION: The More to Life campaign focuses on the brand’s functional product benefits that provide Whole Body Hydration™ – the way nature intended. The campaign paves the way for the brand’s newly designed bottles and packaging which highlight the three main hydration benefits and product story including the LIFEWTR seven-step enhanced filtration process, electrolytes for pure taste, and a perfectly balanced pH. New bottles and packaging will roll out at national retail in the coming weeks.
- UNLOCKING MORE TO LIFE**: LIFEWTR is launching a national retail program next month to encourage consumers to grab a LIFEWTR, stay hydrated, and enter to win limited edition swag and experiences—all meant to inspire the “more” in their lives. Beginning March 26, with a simple buy, scan, win, fans will have the chance to win custom artist painted sneakers (to nourish the body), a Calm subscription (to nourish the mind), Beats Studio3 Wireless over-ear headphones (to nourish the creative spirit) and much more.
For more information about LIFEWTR, visit LIFEWTR.com and @LIFEWTR.
