PARIS, Jan. 10, 2023 – The National Basketball Association (NBA) today announced that fans who create an NBA ID – the league’s new global membership program – will have access to the most expansive range of NBA experiences ever in Europe as part of The NBA Paris Game 2023 Presented by Nike, which will feature the six-time NBA champion Chicago Bulls and the three-time NBA champion Detroit Pistons playing the league’s second regular-season game in Paris at the Accor Arena on Thursday, Jan. 19, 2023.
Headlining those experiences will be “NBA House,” a free, interactive fan event and hospitality venue that will be held at the Aérogare des Invalides in the 7th Arrondissement in Paris from Thursday, Jan. 19 – Sunday, Jan. 22. NBA House will be a one-stop destination for fans of all ages to experience the excitement of the NBA, including the fashion, music, media and art associated with NBA culture, enjoy hands-on basketball activities, watch authentic NBA game entertainment and purchase official NBA merchandise. The four-day event will also feature panels with NBA legends, appearances from the Bulls’ and Pistons’ mascots, dunk team performances, photo opportunities with both teams’ Larry O’Brien Trophies, and more. Fans who would like to attend can reserve up to four tickets for their preferred day for free by creating an NBA ID at NBA.com/HouseParis.
NBA House will be open on Thursday, Jan. 19 from 4 p.m. – 7 p.m., Friday, Jan. 20 from 12 p.m. – 8 p.m., Saturday, Jan. 21 from 10 a.m. – 8 p.m. and Sunday, Jan. 22 from 10 a.m. – 6 p.m., and supported by American Express, Deezer, Française des Jeux (FDJ), Foot Locker, Gatorade, NBA 2K23, Niantic, Nike, Sony Playstation, Tissot and Yop.
By creating an NBA ID, fans who live in France can participate in sweepstakes for the opportunity to win additional experiences in celebration of The NBA Paris Games 2023*:
- Two court area tickets to The NBA Paris Game 2023, for a winner and a guest of their choice
- Exclusive meet & greet brunch with four-time NBA champion Tony Parker for four lucky fans on Friday, Jan. 20
- A trip for two to attend an NBA game in Chicago or Detroit, including flights and accommodation
- An exclusive €1,000 NBA Store Paris shopping experience with NBA champion Ronny Turiaf
- Authentic Bulls and Pistons jerseys signed by members of each team
- Two general admission tickets to The NBA Paris Game 2023, for a winner and a guest of their choice
“We are thrilled to offer fans unique NBA experiences and basketball activities in conjunction with our second regular-season game in Paris featuring the Bulls and the Pistons,” said NBA Head of Fan Engagement and Direct-to-Consumer for Europe and the Middle East, George Aivazoglou. “Creating an NBA ID will unlock the NBA Paris Game like never before, highlighted by NBA House and a range of exciting NBA activities, as we welcome fans from France, Europe and beyond.”
The NBA Paris Game 2023 Presented by Nike will air live on beIN SPORTS, free-to-air Canal+ and NBA League Pass at 9 p.m. CET, reaching fans in more than 200 countries and territories on television, digital media and social media. In addition to the game and interactive fan activities, the league and its partners will conduct NBA Cares community outreach initiatives and Jr. NBA youth basketball development programming that will bring the NBA experience to fans in the French capital.
The game and surrounding events will be supported by a roster of marketing partners, including American Express, Dapper Labs, Deezer, FDJ, Foot Locker, Gatorade, Hotels.com, Intesa Sanpaolo, NBA 2K23, Niantic, Nike, SAP, Sony Playstation, Sorare, Tissot and Yop.
The NBA Paris Game 2023 Presented by Nike will mark the first NBA game in Europe since 2020. The NBA Paris Game 2020 – the first regular-season NBA game in Paris – took place Jan. 24, 2020, and featured the Charlotte Hornets and the Milwaukee Bucks.
Fans in France can find more NBA information at NBA.com/France, the league’s official online destination in France hosted on beINSports.com, as well as on Facebook (NBA France), Twitter (@NBAFrance), Instagram (NBAEurope) and by downloading the NBA App. Fans in France can also purchase the latest NBA merchandise at the NBA Store in Paris and at NBAStore.eu.