Golden State Warriors star Stephen Curry has agreed to a landmark 10-year endorsement deal with Chinese sportswear company Li-Ning, according to ESPN.
The agreement significantly expands Curry Brand on a global scale and goes beyond basketball footwear and apparel.
partnership will also include athleisure products, a golf line and the opportunity for Curry to sign and develop athletes under his own brand.
The deal further strengthens Curry’s business portfolio away from the court and gives Curry Brand a broader international presence as it continues to grow beyond its original basketball-focused identity.
