The Philadelphia 76ers have promoted Jameer Nelson to assistant general manager, according to a report from NBA insider Shams Charania.
Nelson, a Pennsylvania native and 14-year NBA veteran, had served as a scout and the general manager of the 76ers’ G League affiliate since 2020.
A former All-Star, Nelson played most of his career with the Orlando Magic, helping the franchise reach the 2009 NBA Finals.
He averaged 11.3 points and 5.1 assists across 878 career games and also had stints with the Mavericks, Nuggets, Pelicans, and Pistons before retiring in 2018.
His elevation to a front-office role comes after a disappointing 2024–25 campaign for Philadelphia.
The Sixers finished 24–58, missing the playoffs for the first time since 2017 and ending the season 40 games back of the top-seeded Cavaliers in the East.
The addition of Paul George last offseason failed to produce a turnaround, and internal decision-making drew widespread scrutiny late in the year.
General manager Daryl Morey acknowledged on Pablo Torre’s podcast in March that the organization had used artificial intelligence to assist with roster and strategic choices.
The disclosure sparked backlash from several current and former NBA players, including one former Sixer, over the franchise’s direction and transparency.
Nelson’s promotion signals a possible shift in leadership dynamics within the front office as the team prepares for a pivotal offseason.
