(Bloomington, IN) – On Friday, October 18th, adidas Basketball kicked off the Indiana University 2024-25 college basketball season by joining Hoosier Hysteria at Simon Skjodt Assembly Hall. The annual event, which marks the start of the men’s and women’s basketball seasons, saw the Three Stripes brand elevate the excitement for Hoosier fans with the unveiling of the Indiana University Centennial colorway, celebrating the adidas x Indiana University partnership.
The event kicked off with a Homecoming Parade and culminated in a series of adidas-hosted skills competitions, including a Three-Point Contest, a Skills Challenge, and a Knockout Competition. Students were paired with men’s and women’s basketball players, embodying adidas’ “You Got This” mentality. Three winning students took home exclusive adidas x IU prize packs, celebrating their achievements. Indiana alum Tricia Whitaker emceed the festivities, which also included performances by the IU Cheerleaders and RedSteppers. Fans received a sneak peek at the Indiana Centennial colorway, showcasing the university’s signature maroon and white design.
The Indiana University Centennial, which celebrates the enduring adidas x Indiana University partnership, is set to release this fall and will be available for purchase on adidas.com.
