(Louisville, KY) – On Friday, October 4th, adidas Basketball kicked off the college basketball season in style, joining forces with University of Louisville students at Louisville Live to unveil the highly anticipated Cardinals-inspired Louisville Centennial silhouette.
The event transformed the Yum Center into a hub of excitement, with the iconic Three Stripes brand hosting a thrilling 1K buzzer-beater challenge. Emcees Bruce Dougherty, former in-game host for Louisville, and Ari Waller, in-arena host for the LA Sparks, engaged the crowd alongside Louie the Cardinal. Together, they energized fans as they announced three raffle winners, with Louie sinking baskets to reveal the lucky recipients. In addition, students were treated to exclusive custom merchandise, elevating their game-day experience and building anticipation for the upcoming season.
The Louisville Centennial, a tribute to the school’s basketball legacy, is set to launch later this fall and will be available for purchase on adidas.com and select retailers.
