Sportscasting.com has gathered and analyzed the data to examine Caitlin Clark’s effect on WNBA attendance.
Caitlin Clark has accounted for 33.5% of total WNBA attendance in 2024
| Total Attendance | # of Games | Average Attendance | |
| Caitlin Clark Games | 203,991 | 13 | 15,691.6 |
| All Other WNBA Games | 405,203 | 53 | 7,645.3 |
| WNBA Total | 609,194 | 66 | 9,230.21 |
In just 13 games, Clark and the Fever have accounted for 33.5% of the WNBA’s total attendance. About 609,194 fans have attended a WNBA game this season, and according to the league, attendance numbers are higher than they’ve been at this juncture in 26 years.
In total, 203,991 fans have come to watch Clark during her rookie season, meaning that the Fever star has actually driven more than ⅓ of the total WNBA attendance in 2024.
The average attendance for a game that features Clark is about 15,691 fans. That number is more than 105% higher than the average attendance (7,645) when she isn’t in action.
Clark has caused attendance figures to jump 87% compared to opponent’s average home attendance
| Home Attendance vs. Fever | Average Attendance(All Other Home Games) | % Change | |
| New York Liberty | 17,401 | 10,593.40 | 64.26% |
| Seattle Storm | 18,343 | 8,495.67 | 115.91% |
| Las Vegas Aces | 10,399 | 10,364.75 | 0.33% |
| Los Angeles Sparks | 19,103 | 8,323.50 | 129.51% |
| Washington Mystics | 20,333 | 5,650.00 | 259.88% |
| Connecticut Sun | 8,910* | 6,901.50 | 29.10% |
| Total | 121,134 | 50,328.82 | 87.74% |
*Average attendance for 2 games
To further demonstrate Clark’s effect on the WNBA’s attendance, we’ve compared the number of fans attending against the Fever compared to the average attendance for all other home games when the Indiana star is not in action.
Overall, Fever opponents saw attendance numbers rise by an average of 87.7% compared to when Clark isn’t on the floor.
The 0-12 Washington Mystics saw the biggest jump in attendance at nearly 260% while two other teams (L.A. Sparks & Seattle Storm) more than doubled their average attendance figures with Clark in town.
When removing the Aces from the equation, Clark’s effect grew even bigger, with attendance rising a whopping 137% compared to when she’s not in action.
Indiana Fever average 36% more fans on the road (15,142) than any other WNBA team
| Team | # of Away Games | Average Attendance |
| Indiana Fever | 8 | 15,142 |
| Los Angeles Sparks | 4 | 11,104.25 |
| Chicago Sky | 5 | 10,365 |
| Connecticut Sun | 3 | 9,854.67 |
| Seattle Storm | 7 | 8,731.29 |
| Phoenix Mercury | 7 | 8,171.43 |
| New York Liberty | 6 | 8,154.33 |
| Las Vegas Aces | 4 | 7,893.75 |
| Washington Mystics | 7 | 7,788.86 |
| Dallas Wings | 6 | 7,788.17 |
| Minnesota Lynx | 5 | 7,016.20 |
| Atlanta Dream | 4 | 6,775.50 |
The Fever lead the WNBA in average attendance at home (16,571) and on the road (15,142). Indiana draws about 36% more fans on the road compared to the next-highest team.
However, Clark isn’t the only rookie driving the league’s increased popularity.
No. 2 overall pick Cameron Brink and the L.A. Sparks are next on the list, drawing an average of 11,104 fans on the road. Meanwhile, fellow rookie Angel Reese and the Chicago Sky are third on the list with an average of 10,365 fans in attendance on the road.
