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adidas Basketball Signature Athletes Debut Shoes During NBA Playoffs

Photo: adidas

Los Angeles, Calif. (April 22nd, 2024) – Over the weekend, adidas Basketball introduced three new styles for signature athletes Anthony Edwards of the Minnesota Timberwolves, Donovan Mitchell of the Cleveland Cavaliers, and Damian Lillard of the Milwaukee Bucks. This marks a significant moment for the brand, showcasing its commitment to pushing the boundaries of performance and style in basketball footwear.

During Game 1 of the 2024 Playoff Season, each player debuted a new style of their signature shoes on-court including: 

  • AE 1 Low – Built to the exacting specifications of Anthony Edwards, the AE 1 Low is an extension of the franchise debut, continuing to inspire self-belief while showcasing the future of adidas Basketball through innovative design and technology. More details about the AE 1 Low will be announced in June 2024. 
  • D.O.N. Issue #6 – “Determination Over Negativity”, the D.O.N. Issue #6 is built for enhanced lockdown and lightweight comfort but with the cushioning needed for explosive on-court moments. More details about the D.O.N. Issue #6 will be announced in June 2024. 
  • Dame 9 – The Dame 9 is the most enduring basketball shoe on the market, designed to meet the demands of the athlete whose game is always on while disrupting the same game by going against what’s expected, in order to create new possibilities. More details about the Dame 9 will be announced in August 2024.

These on-court debuts highlight adidas Basketball’s dedication to inspiring athletes and elevating the game at all levels. By relentlessly pursuing innovation in performance footwear, adidas Basketball aims to reignite the joy of the game for players worldwide.

More details about footwear releases from adidas Basketball will be announced in the coming months. Styles will be available for purchase on adidas.com as well as select adidas stores and retailers. 

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