Today James Harden debuted a new film with adidas Basketball, titled “UNO,” which captures an up-close and personal look at the Los Angeles Clippers guard playing in his latest signature shoe, the Harden Volume 8.
Shot in James’s former high school, Artesia High School in Lakewood, CA, the film establishes James’ “Under No One” mentality. Often misunderstood, the film gives viewers a rare glimpse into James’s personal narrative and perspective on his life and career with an intimacy rarely seen from the athlete. Rooted in pressure and expectations, James disarms negative energy in “UNO”, making his possibilities attainable.
James collaborated closely with producer and scriptwriter Kenneth Wynn and Louisville-based rapper EST Gee, who provided original voiceover for the film.
“UNO means number 1, but also means ‘Under No One.’ We feel like we are the biggest, we don’t put ourselves under anyone. We are very respectful, but we carry ourselves with a different swagger and confidence than a lot of people,” said James Harden.
