Kim Kardashian’s SKIMS becomes NBA’s official underwear partner

Kim Kardashian’s lingerie collection has joined forces with a major partner, and not just any partner, but the NBA itself.

The big news was revealed on Monday, confirming that SKIMS is now the official underwear collaborator for the National Basketball Association.

What’s even more exciting is that this partnership extends beyond the men’s league; SKIMS will also be making its mark in the WNBA and USA Basketball.

“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” Kardashian said.

“Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”