Home NBA Nikola Jokic’s impact goes beyond the court, draws attention worldwide

Nikola Jokic’s impact goes beyond the court, draws attention worldwide

Photo: Denver Nuggets/Twitter

Nikola Jokic, the talented Serbian center for the Denver Nuggets, continues to captivate audiences not only with his exceptional skills on the court but also with his growing presence on social media and broadcasting platforms.

Last season, Jokic ranked 18th among all players in video views on NBA social media platforms. However, his popularity has soared this season, catapulting him to the 9th spot. In the past 30 days alone, he has amassed an astonishing 316 million social media video views, leading the league in this category.

Jokic’s influence extends beyond social media. He has been instrumental in driving viewership growth on NBA League Pass, as well as with Arena Sports, the local broadcast partner in Serbia. In Serbia, NBA League Pass has seen a remarkable year-over-year growth of 66% in viewership and 21% in subscriptions. TV viewership in the country has also surged by 50% compared to last year.

Currently, Jokic and the Nuggets are locked in a fierce battle against the Miami Heat in the NBA Finals, with the series tied at 1-1 after two games. The Serbian superstar has been putting up incredible numbers throughout the playoffs, averaging 30.4 points, 12.9 rebounds, and 10.1 assists in 39.2 minutes per game.

Jokic’s dominance on the court and his growing popularity off it have made him a global basketball icon, captivating fans worldwide and solidifying his status as one of the game’s brightest stars. As the NBA Finals continue, all eyes will be on Jokic to see how he continues to shine on the grandest stage of them all.

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