Euroleague acting CEO Marshall Glickman discussed various topics in an interview with Sportico, including moving closer to the American style in terms of promoting the games.
“I want to see our games, in terms of the audio and visual, become more of a show; become more fun to watch,” he mentioned. “I [also] want us to do [more storytelling] through our digital platforms, our social platforms and through our more traditional [media] channels. That’s a big part of this and what attracts a lot of people.”
