With the NCAA season starting this week, here is an interesting study about the top men’s and women’s college basketball players and their social media earnings.
At the rate of $0.80 per follower per year, here are the top 25 NCAA basketball players by sponsorship earning potential.
KEY FINDINGS
- Altogether, the top 25 college basketball players in the country have enough followers to generate more than $10.5 million annually in NIL deals. This is just below 1% of the NCAA’s total reported revenue in 2019.
- Three of the top 25 college basketball players have followings that could earn them over $1 million in brand sponsorship revenue: Shareef O’Neal of LSU, Adrian Nunez of Michigan, and Paige Bueckers of UConn.
- Twelve of the top 25 potential earners in college basketball are women, with UConn’s Bueckers leading the pack among women’s basketball players.
- The top player on our list, LSU’s O’Neal, has enough followers to earn an estimated $3.5 million annually. This amounts to more than a third of the revenue that LSU, his alma mater, generates from basketball.
SOCIAL MEDIA FOLLOWINGS OF THESE 25 PLAYERS COULD EARN THEM A MEDIAN INCOME OF $124K A YEAR
With Twitter, Instagram, and TikTok follower counts ranging from 80K to 4.4 million, here are the 25 most-followed college basketball stars in the country. The top 25 list features 12 women and 13 men.
Youn can find the full study here:
