(New York, NY and Chicago, IL – October 12, 2020) Team Whistle and DEVOUR Frozen Foods announce Cheat Day, a new original series featuring professional athletes and how they spend their free time, whether between games or off-season. Cheat Day premieres today on Whistle’s YouTube channel with Atlanta Hawks’ player, Trae Young. The second episode in the series will featureDallas Mavericks’ Boban Marjanovic, followed by Philadelphia Eagles’ Lane Johnson.
With more people spending time at home, Cheat Day provides a relatable look at athletes in their homes, allowing viewers to get to know their favorite players on a personal level, from chowing down on their favorite foods to showing off their hobbies and how they spend their free time.
“We’ve all spent a lot more time at home lately, and we’re excited to take our viewers inside a day in the life of their favorite athletes while they’re off the court,” said Joe Caporoso, EVP of Content and Brand Platforms at Team Whistle. “We’ve got an all-star cast lined up for Cheat Day and viewers will see how their favorite athletes really spend their downtime between seasons and games.”
DEVOUR, known for its mouthwatering, crave-worthy food, makes the best tasting frozen meals on the market – and everyone, even professional athletes, have noticed. The partnership with Team Whistle is a natural fit for the series, as Team Whistle specializes in reaching Millennials and Gen Z through their original programming and specialty in positive, relatable content.
“We loved the Cheat Day concept from the moment Team Whistle shared it,” said Blythe Jeckel, Senior Associate Brand Manager on DEVOUR. “A day off gives athletes the opportunity to eat what they really love, which, of course, includes mouthwatering, delicious DEVOUR.”
Cheat Day premieres today on the Whistle YouTube channel. For more information on Team Whistle visit teamwhistle.com and more information on DEVOUR visit www.devour-foods.com.
About Team Whistle
Team Whistle – comprising Whistle, New Form, Tiny Horse and Vertical Networks – is a global media company that’s changing the sports and entertainment game. We create and distribute engaging content experiences for today’s audiences, always playing in the positive and resonating with what’s relatable. Our premium scripted, unscripted and interactive shows, podcasts, music and merchandise are available on the networks, social, audio and streaming platforms that matter most. For brands, sports leagues and media companies, we help them activate and engage consumers across the content ecosystem. To learn more, visit https://teamwhistle.com/.
About DEVOURTM
DEVOUR was created in 2016 on the belief that all food should be crave-worthy. Period. End of story. DEVOUR frozen meals are filled with tender meats, creamy sauces and gooey cheeses. We make frozen meals you want to sink your teeth into. So go ahead, grab a piping hot bowl of DEVOUR, dig in and devour it. DEVOUR is available in frozen aisles nationwide. For more information, visit www.devour-foods.com.
